Clean Food, Clean Data
Our mission is to create transparency around food information, and make it easy for people to find the best foods for them.
And to do that, we’ve launched an industry initiative around the collection and distribution of clean product data.
We believe in delicious food and personal choice. That’s why we collect over 127 different variables for each product we list.
Data Variables Include:
- Ingredient Lists
- Nutrition Information
- Applicable Diets
- Sustainability Claims
- Flavor Profile
Diet Agnostic, Deliciousness Advocate
Our app doesn’t grade your food choices, it gives you all the data and lets you decide. Everyone’s food decisions, diets and habits are unique to them. We don’t believe in one-size-fits-all.
We believe in supporting your culinary and diet decisions. This is why you won’t find any negative messaging in our app. How you define your dietary preferences and limitations is entirely up to you.
Gluten-free? Find the most delicious gluten-free foods. On an All-Chocolate diet? Search through some of the best quality chocolate in your area.
Natural, Organic and Specialty Focus
We specialize in natural and organic products because we’ve found that some of the most delicious foods are minimally processed and allow their ingredients and flavors to shine through.
This includes artisan foods made in local communities, brands that value social impact, products created with your diet needs in mind, and foods made with love.
By highlighting organic, specialty and independent brands, we’re able to offer a wider variety of delicious products to you while supporting smaller and family-owned companies and their communities.